Why spraying pressurized butane and starch over post-workout perspiration is obsolete—and how 3D pearl-embossed plant cellulose and micellar bio-keratin redefine between-wash scalp health.
Explore Ritual I · VELVET-RESET™
Following widespread industry recalls of hydrocarbon-propelled aerosol sprays and stricter California CARB VOC and European Union propellant directives, discerning consumers and prestige salons are transitioning toward physical micellar textile cleansing.
When starch powder mixes with sweat (sodium chloride and lactic acid), it forms an occlusive paste on the scalp. KERAVY’s 75 gsm 3D pearl plant cloth physically transfers sebum and sweat off the scalp into the cellulose matrix in 30 seconds.
Conventional aerosol cans contain 60% to 72% liquefied petroleum gas (butane, isobutane, propane). KERAVY is 100% non-aerosol, non-flammable (Non-Hazmat for air freight and cabin luggage), and formulated under ISO 22716 GMP.
Paired with Ritual III (VELVET-ENDS™ 1.0 mL single-dose capsules), the hair cuticle receives cold-pressed Moroccan argan oil and bio-keratin esters without volatile drying alcohols.